The personal direct bank
The Berlin-based Allgemeine Beamten Bank offers an exclusive range of services for civil servants and public employees in particular. As part of the digital transformation within the industry, one of the main aims of Allgemeine Beamten Bank was to successfully manage its evolution from a regional branch bank into a national direct bank with individual products and personal service. A high performance digital platform was intended to significantly increase the proportion of loans concluded online in particular. The establishment and use of a new digital infrastructure also involved a relaunch of the “Allgemeine Beamten Bank” brand. Accordingly, the client opted for unymira as a service provider with extensive expertise in the areas of digital strategy, branding, digital experience and IT technologies.
The project approach focused on the client perspective. Following a website analysis and target group segmentation, the concept and design were developed for typical application scenarios and implementation was performed using the Magnolia CMS content management system as the technical basis. The main benchmark for the success of the project was the conversion rate, i.e. the percentage of website visitors that performed a predefined action, e.g. a loan application. The new design and function concept accompanied by online performance marketing measures helped to double the new lending business generated via the website.
Today, fully automated processes have replaced a large number of manual steps in application processing, such as the credit check. Ordering and marketing processes are now conducted entirely online. In addition, a wide range of Allgemeine Beamten Bank’s cooperation partners were successfully integrated into the online architecture.
In unymira, we have a partner that has not only given us an excellent positioning in terms of our online strategy, but that also delivers quick and professional solutions in day-to-day operations.